Monday, 11 January 2010
Beneath The Mask
Tuesday, 15 December 2009
Evaluation 4
How did you use technology?
I used all type of different technology during my coursework to create my documentary, Radio trailer and print advertisement.
As you can see below the mood bored shows the main source’s of technology I used.
The Main 5 pieces of equipment and technology I used to conduct my documentary is the tri-pod still camera, video camera, clip mic and adobe premiere. With these I was able to capture and edit the documentary.

This is a pictures of the Equipment i used to conduct the interviews and the documentary it's self.
For the print ad I used a camera and adobe Photoshop. Adobe Photo shop is A great source of technology with editing still images. It is easy to use and you come out with great results, thats why are print advert looks professional. We took pictures all the ways through the production and above you can see the camera we used. This is the camera we used to take the pictures for the print advert. Below you can see Adobe Photoshop and the print advertisement.

For the Editing we used Adboe premiere. Adobe Premiere allows you to gather the clips you have filmed and edit them, and makeing it look professional.Below is a picture of my group editing, an interview from the documentary.

This was the interview with Nicole that was in the documentary and as you can see from the screen grab is that there is two different screens open and one was the original footage and one was the footage we edited to put in the documentary. We would film about 15mins of the interview and only two minutes or less would go into the programme.
Below is a clip from the documentary to show you the outcome of Adobe Premiere:
Evaluation 3
Evaluation outline part 3
What have you learned from your Audience Feedback?
Documentary
(Including editing, mise-en-scene and camera work and sound)
Another thing that people like while watching the documentary was the cutaways of make up and the drag queen. People thought that the videos over the answer he was saying was very good and creative because the cutaways fitted in with the answer he was giving to us. The audience also said that it looks professional and that it looks like a documentary that would be shown on channel 4.
The audience said they would watch the whole programme because it looks interesting and gives good information. Someone also said that it draws people in to watch it because of the interviews and the music and actuality footage.
The interviews were a big success and very affective with the audience, people seen a different side to drag queens and really enjoys find loads of information on make up.
Another part that was successful was the opening titles, everyone the vox pop and the music at the start,was really affective as well.
Do you think it provided good information?
The information we provided was great people said it really made them open there eyes.Did you think the music fitted in with the Documentary?
The music was one of the best parts people said it fitted in really well.
Do you think we could make any changes to it?
If so what changes would you advise?
The ending so to quick and boring we need to make changes to it.
Print Advert
What are your thoughts about the print advert?
Very good and affective and also shows its about make up with the slogan anchoring it. It is eye catching and affective.
Radio Trailer
What are your opinion on beneath the mask Radio Trailer?
Most people who heard the radio trailer said that the music and clips taken from the documentary make you want to watch it. Also the voice over is well put in over the music and with the ending saying the time and date and channel it is on, that makes it look professional.
Name: Linzi
Age:17
Feedback: “I thought that beneath the mask was a great documentary, because it was informative, and I would watch the whole programme”.
Name: Brad
Age: 20
Feedback: “I think that beneath the mask was very interesting documentary, it was different, to find out that a lot more males wear make up, in this day and age”.
Name: Steph
Age:18
Feedback: “I thought the documentary was very raw, and educational, because it informs the public and the nation about the up rise of males wearing make-up, and the make-up lines that are coming out for just men, I would watch the whole 30 minutes with out a doubt”
Conclusion
I think that the documentary was a big success and reached are target audience. It informed people about the world of make up today, and shows how the world of cosmetics is changing. Most people’s feedback was that they loved the opening titles, the music really fitted the programme well and everyone who gave me audience feedback also enjoyed the interview with the drag queen. The visuals and Archive Material
Worked well and informed people, and the voice over also tired in with the production because, of the young male voice.
The only negative feedback was, the volume level on the ending, that should be turned up when doing our changes and also to put something else in at the end because it cut off to soon, but apart from these negatives the whole production was a success.
Evaluation 2
How effective is the combination of yourmain product and ancilliary tasks?
How is Coherence created across the package?
Video + Trailer + Print Advert
Title: The title is a strong bold title for the documentary
Channel + Scheduling: Channel 4 is the home to many documentaries and the scheduling is mid week, so no one has to wait till the weekend to watch the documentary.
Voice Over in production + Advert Slogan: The voice are was a young man, which fitted in well because are target audience was teenagers.
And the slogan “Can you face facts” Plays on the word face, what you put make up on and facts as meaning it is supplying you facts.
Extracts from the programme in the trailer and key images in the print advert:
The whole Radio trailer was made up of clips from the documentary, but the images on the image on the print advert was created for just the print advert and not to be shown in the documentary.
Style- Address the audience: Through are audience feedback we found out that it does connect with are target audience, because of the information and the music.
Appeal to the audience (When and where would the trailer be played and the advert placed)
The Radio trailer would be played on all Radio channels, from juice FM to Rock FM, and Radio city because in research it shows that a younger audience listen to these radio stations.
The print advert would be shown on bill boards and in news papers and magazines, because of the shape it can go on bill boards and on the right hand side of newspapers and magazines.
The News papers the Print advert would be shown in are:
The Daily sun
News of the world
Liverpool Echo
Telegraph
Guardian
Below is the voice over that went over are documentary.
Evaluation 1
In what ways does your product use, develop of challenge forms and conventions of real media Product Conventions
Variety of methods including words images, video and audio
In what ways does your product use develop or challenge forms and conventions of real media products.
I product that I produced, looks like a professional media product because I followed all the codes and conventions of a documentary, radio trailer and a print advertisement. When researching into doing theses areas, we seen what goes into each product and how areas could have the same results.
The documentary is approximately 4mins 45 secs, but we have about 60 mins of film that went into the process.
We thought about everything when doing the interviews, like the framing when they are on the right hand side of the camera, and the graphics on the left, explaining who the person is, when interviewing them. Others things like cutaways had to be connected to the topic at hand, and when we interview a drag queen we had cutaways like him dancing in a club when talking about his job. The voice over and narration was very important and anchored what the programme was about by talking, and putting it in at the right time with low key volume of the latest music made it look professional and also connected with our target audience.
The editing on the documentary was the hardest part I thought, because you had to think about everything from when the cutaways were put in to which interview to put in at that time. I also emailed the music companies asking if I can use there music in my programme.
Here below is a print screen of the email I sent to the music company Columbia records.
Below is a print screen of an interview of documentary called the falling man and my documentary.


When putting together my interviews I look on YouTube and searched other documentaries to see if mine looked as professional as the ones the public see on TV.
Below is a print screen of an interview of documentary called the falling man and my documentary.
My print advertisement was the same I researched different adverts for documentaries on channel 4 and other documentaries world wide and, when creating the print advert I followed the codes and conventions and by doing this it came out better and for professional. Below you can see my advert and a channel 4 documentary to show how both look professional and creative.

Radio Ad
This is the Radio trailer, we used clips from are documentary to create the radio trailer.
The background music is lady Gaga poker face which is also in the documentary as background music, so there is a connection between the documentary and the radio trailer. Also below is a radio trailer for a real documentary, I have put them both on here to show you how professional our radio trailer is.
Print Ad



Interviews
Below:
Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?
Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?
Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?
Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?
Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?
Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?
This was the start of the interview with the drag queen. This was gathering footage for cutaways before the interview started.
Editing
The Editing was the hardest part because when getting all your video clips, you had to edited them and put them in an order.Use Adobe Premiere was easy, it allows you to put yours video or image on the screen, edit it and put sound over or under the visual.
Here are some screen grabs.




Filming
We drawed are interviews first and made questions for them so we were perpared.
Below is a list of question for interview with a drag queen and also with Nicole the girl we used in our documentary and also with the public for the opening scenes. We also have them for a boy and make up artist but we never got time to interview them.
Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?
Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?
Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?
Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?
Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?
Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?
Below are some drawings of the documentary and the interviews and filming:



The pictures below are the real pictures from when we where filming: The pictures are from the interviews and also the cutaways shot we filmed.


These are pictures from when we were filming the open titles.
Below is a a clip from the documentary and this shows us using a tracking shot and a panning shot, to show loads of make up and where we were located.
We also shot a boy putting on make up before going out and we used close ups and long shots, to show an arange of footage during the filming:
The videos above are clips taken from the documentary to show you the filming and the different camera anglee we used.
Formal Proposal/Running Order
Formal Proposal
Topic- Make-Up.
Type of Documentary- Mixed
Style of Documentary- Informal, informative and entertaining.
Scheduling- Channel 4, Wednesday 8 pm.
Target Audience- 14-25
Primary Research- Questionnaires, interviewees, locations for filming (
Secondary Research- Music, archive material, footage of drag queens, someone having a make-over, extracts of celebrities, magazine articles and advertisements.
Narrative Structure- Open, single strand and non-linear.
Outline of Content- Interviews with drag queens, celebrities, public and make-up artists. Archive material- footage of drag queens, people buying make-up, someone having a make-over, male celebrities getting ready backstage. Shots of make-up shops,
Resource Requirements- Tripod, computer with Adobe Premier and Photoshop, digital video camera and voice recorder.
Running Order
Montage of different people saying what they think about make-up and naming their favourite type of make-up. | 20 secs |
Opening titles. | 20 secs |
Establishing shots of | 20 secs |
Interview with make-up artist about how many people have make-over’s and why. | 30 secs |
Footage of the make-up artist doing a make-over. | 30 secs |
Shots of make-up shops and people buying make-up. Voiceover revealing how many boys would wear make-up. | 10 secs |
Interview with a boy who wears make-up and a girl. | 30 secs |
Interviews with members of the public asking what they think of boys wearing make-up and drag queens. Stop male members of public to see if they would put make-up on. | 40 secs |
Actuality footage of drag queens in night clubs. | 20 secs |
Interview with a drag queen whilst applying make-up ready for a night out. | 1 min |
Archive material- low pan and zoom on male make-up companies emails with voice over reading parts of the emails out as to why male make-up lines have been created and why men buy the make-up. | 20 secs |
Montage of images of make-up and culture. | 20 secs |
Actuality footage of foreign countries and their cultures and make-up- clips of their dancing, theatre, religious practices and anything related with make-up. | 2 mins |
Interview with a make-up artist from | 2 mins |
Shots of theatre and acting industry including close-ups of faces with stage make-up on. Voiceover talking about make-up within the theatre industry. | 20 secs |
Interview with stage make-up director about how make-up helps the theatre industry and whether males are reluctant to wear make-up. | 2 mins |
Archive clip of theatre production play were make-up is used to portray characters, ends on an extreme close-up of face with make-up and fades out. | 30 secs |
Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up. | 5 secs |
Advert Break | 3 mins |
Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up. | 5 secs |
Slow pan and zoom of archive material (magazines and articles of fashion industry). Voiceover introduces topic about the fashion industry and why make-up is so important within it. | 2min |
Interview with fashion designer about why they want their models to wear make-up. | 2 min |
Archive clip of models on the catwalk with close-ups of models faces. | 30 secs |
Interview with fashion make-up artist about the demand for make-up within the fashion industry. | 2 min |
Archive material of someone airbrushing a picture of a model. Voiceover talking about the importance of make-up and airbrushing. | 30 sces |
Archive clips of the results of animal testing. Voiceover introducing the topic and the effects of animal testing. | 40 secs |
Interview with make-up company that uses animal testing about why they use animals and if it affects their sales. | 1 min 30 |
Interview with Body Shop manager about why they don’t animal test and if their sales increased when they stopped it. | 1 min |
Interview with members of the public about what they think of animal testing and whether they would wear make-up brands if they animal test. | 1 min |
Closing credits superimposed over the title written in lipstick over a mirror. | 30 secs |
Ideas for Documentary/Documentary Content

Below is also a mood bored about make up, it is just some images that represent the world of make- up.

Then we started to think what would be the aim of the documentary, and we came up with the concept of boys that wear make up and people who could'nt live without make up and then decided who we were going to interview and what we were going to ask them.
We came up with the idea to interview a boy that wears make up, a girl that wears make up, some one whohas to wear make up for there life style and a make up artist.
We could not get the make up artist in the end but we emailed 2 make up lines for men to see if they could give us any background information about there product.
Below are the two make up companies and there emails.
Taxi for Deanne - Guyliner
From:
Jane (janetaxi@btinternet.com)
You may not know this sender.Mark as safeMark as junk
Sent:
04 October 2009 23:20:29
To:
d.hopefowler@hotmail.com
Hi Deanne,
Thanks for your email.
What follows is a brief summary of how Taxi London developed and launched ‘guyliner’ and ‘manscara’.
Our initial aim was to launch a female cosmetics range developing products to fit the brand name Taxi and the strap line ‘makeup on the move’, once established to then develop a complimentary capsule range of male products.
We had already accessed and sourced formulations which suited male skins, it was time to commit ourselves and press the green light to put ‘guyliner’ and ‘manscara’ into production.
The launch was pretty amazing, the phone never stopped ringing and in the first couple of weeks we conducted around 20 Radio interviews including BBC Radio 2 and 5Live, appeared on breakfast TV and CBS NY and featured (and still featuring) in many magazines and newspapers.
Not all the articles or interviews were complimentary, the products we were launching were complimentary products, when used correctly ‘guyliner’ can make eyes look larger, ‘manscara’ can tame eyebrows and give texture to eyelashes. It has been difficult to convince journalists/ interviewers that male makeup was fast becoming main stream, sitting alongside male moisturisers and other grooming products.
The products are selling well on the website and we are constantly receiving export enquiries which we are currently following up.
Hope this helps a little and happy to reply to any further questions.
Warm Regards
Jane Williamson Director Taxi Cosmetics (London) Limited
Email: info@taxicosmetics.com
Phone: +44(0) 01271 866117
Mobile: 07733174092
Main Office: The Barn, Town Estate, West Down, Devon. EX34 8NH
Website http://www.taxicosmetics.com/
Registered No. 05152344 VAT No. 840945516
Registered Office:
Ashton Accounting, 11 Northfield Road, Ilfracombe, Devon
With getting these emails it gave us more information on male make up lines.
We also decided to interview a drag queen for someone who has to wear make up in there job and life style. Below is miss disney dickson.





