Tuesday, 15 December 2009

Print Ad

The print advertisment was the easy part of the whole production, but we needed it to be a strong image and push the boundries of the mind for people when looking at it. We needed it eye catching and at the start we were coming up with good ideas but nothing that stood out. Then we came up with the idea of a face, half man and half women, this freaky image would represent both sex's that were make-up. Here below is a drawing of the print advert.


When knowing what we were aiming for, we got out models and started the photoshoot, below you can see the two models getting ready.




















After getting them ready we started to shoot, we took about 10 pictures for each model and then after shooting we found the pictures we needed.


All we had to do from them was use photoshop to cut there face in half and join each side up, that was the most hardest part because there faces didn't join up like we thought so there was alot of retouching and alot of resizing, that we had to do.

Here are both the pictures we used for the print advert.





















Then when putting a background in the bakc of the joining faces, and the channel 4 logo, with the solgan and the day and time the show was one, the print advertisment was done.
Below is the print adveristment for the documentary.

Interviews

These are the questions we asked in our interviews and some pictures of us conducting the interviews.
Below:


Interview Questions

Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?

Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?

Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?

Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?

Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?

Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?




The pictures below are some of the pictures we took when conducting the interviews, they show the surroundings on the set we made and to show that we followed the codes and conventions of the documentary genre.


This was the start of the interview with the drag queen. This was gathering footage for cutaways before the interview started.


Editing

The Editing was the hardest part because when getting all your video clips, you had to edited them and put them in an order.
Use Adobe Premiere was easy, it allows you to put yours video or image on the screen, edit it and put sound over or under the visual.
Here are some screen grabs.














Below are two videos. The 1st is a clip of the documentary, with footage, cutaways and the voice over on top, with music in the background. This is what is looks and sounds like when finished.



The 2nd video is the drag queen interview, where there is Actuality footage on top of the interview.

























Filming

When filming we took pictures so we could show the mise-en-scene and enviroment and also we took pictures to show that we set out like a professional documentary.

We drawed are interviews first and made questions for them so we were perpared.
Below is a list of question for interview with a drag queen and also with Nicole the girl we used in our documentary and also with the public for the opening scenes. We also have them for a boy and make up artist but we never got time to interview them.



Interview Questions

Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?

Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?

Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?

Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?

Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?

Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?


Below are some drawings of the documentary and the interviews and filming:
























































The pictures below are the real pictures from when we where filming: The pictures are from the interviews and also the cutaways shot we filmed.













These are pictures from when we were filming the open titles.

Below is a a clip from the documentary and this shows us using a tracking shot and a panning shot, to show loads of make up and where we were located.

We also shot a boy putting on make up before going out and we used close ups and long shots, to show an arange of footage during the filming:





The videos above are clips taken from the documentary to show you the filming and the different camera anglee we used.

Formal Proposal/Running Order

Formal Proposal

Topic- Make-Up.

Type of Documentary- Mixed

Style of Documentary- Informal, informative and entertaining.

Scheduling- Channel 4, Wednesday 8 pm.

Target Audience- 14-25

Primary Research- Questionnaires, interviewees, locations for filming (Liverpool) and props/make-up items.

Secondary Research- Music, archive material, footage of drag queens, someone having a make-over, extracts of celebrities, magazine articles and advertisements.

Narrative Structure- Open, single strand and non-linear.

Outline of Content- Interviews with drag queens, celebrities, public and make-up artists. Archive material- footage of drag queens, people buying make-up, someone having a make-over, male celebrities getting ready backstage. Shots of make-up shops, Liverpool, public buying products, establishing shots.

Resource Requirements- Tripod, computer with Adobe Premier and Photoshop, digital video camera and voice recorder.

Running Order

Montage of different people saying what they think about make-up and naming their favourite type of make-up.

20 secs

Opening titles.

20 secs

Establishing shots of Liverpool and shots of people walking in and out of make-up shops. Voiceover introduces topic and mentions statistics on make-up from our audience research questionnaires.

20 secs

Interview with make-up artist about how many people have make-over’s and why.

30 secs

Footage of the make-up artist doing a make-over.

30 secs

Shots of make-up shops and people buying make-up. Voiceover revealing how many boys would wear make-up.

10 secs

Interview with a boy who wears make-up and a girl.

30 secs

Interviews with members of the public asking what they think of boys wearing make-up and drag queens. Stop male members of public to see if they would put make-up on.

40 secs

Actuality footage of drag queens in night clubs.

20 secs

Interview with a drag queen whilst applying make-up ready for a night out.

1 min

Archive material- low pan and zoom on male make-up companies emails with voice over reading parts of the emails out as to why male make-up lines have been created and why men buy the make-up.

20 secs

Montage of images of make-up and culture.

20 secs

Actuality footage of foreign countries and their cultures and make-up- clips of their dancing, theatre, religious practices and anything related with make-up.

2 mins

Interview with a make-up artist from India about what make-up means to them and why they wear it.

2 mins

Shots of theatre and acting industry including close-ups of faces with stage make-up on. Voiceover talking about make-up within the theatre industry.

20 secs

Interview with stage make-up director about how make-up helps the theatre industry and whether males are reluctant to wear make-up.

2 mins

Archive clip of theatre production play were make-up is used to portray characters, ends on an extreme close-up of face with make-up and fades out.

30 secs

Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up.

5 secs

Advert Break

3 mins

Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up.

5 secs

Slow pan and zoom of archive material (magazines and articles of fashion industry). Voiceover introduces topic about the fashion industry and why make-up is so important within it.

2min

Interview with fashion designer about why they want their models to wear make-up.

2 min

Archive clip of models on the catwalk with close-ups of models faces.

30 secs

Interview with fashion make-up artist about the demand for make-up within the fashion industry.

2 min

Archive material of someone airbrushing a picture of a model. Voiceover talking about the importance of make-up and airbrushing.

30 sces

Archive clips of the results of animal testing. Voiceover introducing the topic and the effects of animal testing.

40 secs

Interview with make-up company that uses animal testing about why they use animals and if it affects their sales.

1 min 30

Interview with Body Shop manager about why they don’t animal test and if their sales increased when they stopped it.

1 min

Interview with members of the public about what they think of animal testing and whether they would wear make-up brands if they animal test.

1 min

Closing credits superimposed over the title written in lipstick over a mirror.

30 secs

Ideas for Documentary/Documentary Content

When we got put into our groups we made a mind map of all the different topics we could use for our documentary.

Below is the mind map we created:



















We went through all the different topics and After we all decided on the topic of make up. We all thought that this topic would have so many areas that we could show and look upon. We also mad a mind map on the topic of make up.
Below is the mind map on make up.


























Below is also a mood bored about make up, it is just some images that represent the world of make- up.




Then we started to think what would be the aim of the documentary, and we came up with the concept of boys that wear make up and people who could'nt live without make up and then decided who we were going to interview and what we were going to ask them.

We came up with the idea to interview a boy that wears make up, a girl that wears make up, some one whohas to wear make up for there life style and a make up artist.

We could not get the make up artist in the end but we emailed 2 make up lines for men to see if they could give us any background information about there product.

Below are the two make up companies and there emails.

Taxi for Deanne - Guyliner‏
From:
Jane (janetaxi@btinternet.com)

You may not know this sender.Mark as safeMark as junk
Sent:
04 October 2009 23:20:29
To:
d.hopefowler@hotmail.com
Hi Deanne,

Thanks for your email.
What follows is a brief summary of how Taxi London developed and launched ‘guyliner’ and ‘manscara’.
Our initial aim was to launch a female cosmetics range developing products to fit the brand name Taxi and the strap line ‘makeup on the move’, once established to then develop a complimentary capsule range of male products.
We had already accessed and sourced formulations which suited male skins, it was time to commit ourselves and press the green light to put ‘guyliner’ and ‘manscara’ into production.
The launch was pretty amazing, the phone never stopped ringing and in the first couple of weeks we conducted around 20 Radio interviews including BBC Radio 2 and 5Live, appeared on breakfast TV and CBS NY and featured (and still featuring) in many magazines and newspapers.
Not all the articles or interviews were complimentary, the products we were launching were complimentary products, when used correctly ‘guyliner’ can make eyes look larger, ‘manscara’ can tame eyebrows and give texture to eyelashes. It has been difficult to convince journalists/ interviewers that male makeup was fast becoming main stream, sitting alongside male moisturisers and other grooming products.

The products are selling well on the website and we are constantly receiving export enquiries which we are currently following up.

Hope this helps a little and happy to reply to any further questions.
Warm Regards
Jane Williamson Director Taxi Cosmetics (London) Limited
Email: info@taxicosmetics.com
Phone: +44(0) 01271 866117
Mobile: 07733174092
Main Office: The Barn, Town Estate, West Down, Devon. EX34 8NH
Website http://www.taxicosmetics.com/
Registered No. 05152344 VAT No. 840945516
Registered Office:
Ashton Accounting, 11 Northfield Road, Ilfracombe, Devon




With getting these emails it gave us more information on male make up lines.

We also decided to interview a drag queen for someone who has to wear make up in there job and life style. Below is miss disney dickson.



Questionnaire Results

Questionnaire Results





1. Are you Male or Female?
Female – 17


Male-7

We asked more females than males and therefore our results will be baised towards females.




2. How old are you?


The target audience of our documentary is between 14-25 however we asked more 14-17 year olds so therefore our documentary will appeal more to the younger half of our target audience.






3. What is your favourite colour?

The favourite three colours of the results are Blue, Pink and Purple, so we will include these colours within the opening titles and thorughout the programme so as it contionously appeals to our target audience.
























4. What is your favourite type of music?
Pop music was the highest and therefore will be the background music of the documentary so our targat audience will enjoy listening to it.










5. When do you wear make-up?

This shows that most people within our target audience wear make-up everyday and 26 out of 30 have worn make-up so our documentary will appeal to this age group.





6. Where do you buy your make–up?


This shows that the most popular shop to buy make-up in is Superdrug, so we will include shots of Superdrug stores in our documentary so it will appeal to out audience.
















7. What type of make-up people wear?
The most popular choice was Rimmel so we will interview members of the public who buy Rimmel make-up.













8. How much do you spend on make-up each month?
Most people spend £6-£10 or £11 -£15 pounds each month on make-up. So we will use these satistics when the voiceover talks.




















9. Why people wear make up?

Results show mainly that people wear make-up for self-confidence, to highlight features, to look pretty and to cover up spots. Again we will use these statistics in our voiceover.






















10. What do you think of males wearing make-up?


There were the same amount of people who thought that men who wear make-up are gay and acceptable which shows that if we address the topic of men wearing make-up being accpetable Eg. Drag queens and also interview people who think it’s gay we will appeal to our target audience.