Evaluation 4

Evaluation outline part 4
How did you use technology?

I used all type of different technology during my coursework to create my documentary, Radio trailer and print advertisement.
As you can see below the mood bored shows the main source’s of technology I used.
The Main 5 pieces of equipment and technology I used to conduct my documentary is the tri-pod still camera, video camera, clip mic and adobe premiere. With these I was able to capture and edit the documentary.

This is a pictures of the Equipment i used to conduct the interviews and the documentary it's self.

For the print ad I used a camera and adobe Photoshop. Adobe Photo shop is A great source of technology with editing still images. It is easy to use and you come out with great results, thats why are print advert looks professional. We took pictures all the ways through the production and above you can see the camera we used. This is the camera we used to take the pictures for the print advert. Below you can see Adobe Photoshop and the print advertisement.

For the Editing we used Adboe premiere. Adobe Premiere allows you to gather the clips you have filmed and edit them, and makeing it look professional.

Below is a picture of my group editing, an interview from the documentary.






This was the interview with Nicole that was in the documentary and as you can see from the screen grab is that there is two different screens open and one was the original footage and one was the footage we edited to put in the documentary. We would film about 15mins of the interview and only two minutes or less would go into the programme.
Below is a clip from the documentary to show you the outcome of Adobe Premiere:

Evaluation 3

Evaluation outline part 3

What have you learned from your Audience Feedback?

Questions for audience feedback!

Documentary

What were your thoughts about beneath the mask?
(Including editing, mise-en-scene and camera work and sound)

Everyone found that the documentary was good and people enjoyed watching it.

Another thing that people like while watching the documentary was the cutaways of make up and the drag queen. People thought that the videos over the answer he was saying was very good and creative because the cutaways fitted in with the answer he was giving to us. The audience also said that it looks professional and that it looks like a documentary that would be shown on channel 4.

Would you watch the full half an hour?
The audience said they would watch the whole programme because it looks interesting and gives good information. Someone also said that it draws people in to watch it because of the interviews and the music and actuality footage.

Was there a specific part of the documentary that you liked?
The interviews were a big success and very affective with the audience, people seen a different side to drag queens and really enjoys find loads of information on make up.

Another part that was successful was the opening titles, everyone the vox pop and the music at the start,was really affective as well.

Do you think it provided good information?

The information we provided was great people said it really made them open there eyes.

Did you think the music fitted in with the Documentary?

The music was one of the best parts people said it fitted in really well.

Do you think we could make any changes to it?

If so what changes would you advise?

The ending so to quick and boring we need to make changes to it.



Print Advert
What are your thoughts about the print advert?

Very good and affective and also shows its about make up with the slogan anchoring it. It is eye catching and affective.

Radio Trailer
What are your opinion on beneath the mask Radio Trailer?

Most people who heard the radio trailer said that the music and clips taken from the documentary make you want to watch it. Also the voice over is well put in over the music and with the ending saying the time and date and channel it is on, that makes it look professional.

Name: Linzi
Age:17

Feedback: “I thought that beneath the mask was a great documentary, because it was informative, and I would watch the whole programme”.

Name: Brad
Age: 20

Feedback: “I think that beneath the mask was very interesting documentary, it was different, to find out that a lot more males wear make up, in this day and age”.

Name: Steph
Age:18

Feedback: “I thought the documentary was very raw, and educational, because it informs the public and the nation about the up rise of males wearing make-up, and the make-up lines that are coming out for just men, I would watch the whole 30 minutes with out a doubt”

Conclusion

I think that the documentary was a big success and reached are target audience. It informed people about the world of make up today, and shows how the world of cosmetics is changing. Most people’s feedback was that they loved the opening titles, the music really fitted the programme well and everyone who gave me audience feedback also enjoyed the interview with the drag queen. The visuals and Archive Material
Worked well and informed people, and the voice over also tired in with the production because, of the young male voice.
The only negative feedback was, the volume level on the ending, that should be turned up when doing our changes and also to put something else in at the end because it cut off to soon, but apart from these negatives the whole production was a success.

Evaluation 2

Evaluation 2 outline

How effective is the combination of yourmain product and ancilliary tasks?

How is Coherence created across the package?

Video + Trailer + Print Advert

Title: The title is a strong bold title for the documentary

Channel + Scheduling: Channel 4 is the home to many documentaries and the scheduling is mid week, so no one has to wait till the weekend to watch the documentary.

Voice Over in production + Advert Slogan: The voice are was a young man, which fitted in well because are target audience was teenagers.
And the slogan “Can you face facts” Plays on the word face, what you put make up on and facts as meaning it is supplying you facts.

Extracts from the programme in the trailer and key images in the print advert:
The whole Radio trailer was made up of clips from the documentary, but the images on the image on the print advert was created for just the print advert and not to be shown in the documentary.

Style- Address the audience: Through are audience feedback we found out that it does connect with are target audience, because of the information and the music.

Appeal to the audience (When and where would the trailer be played and the advert placed)
The Radio trailer would be played on all Radio channels, from juice FM to Rock FM, and Radio city because in research it shows that a younger audience listen to these radio stations.
The print advert would be shown on bill boards and in news papers and magazines, because of the shape it can go on bill boards and on the right hand side of newspapers and magazines.

The News papers the Print advert would be shown in are:
The Daily sun
News of the world
Liverpool Echo
Telegraph
Guardian

The production as a whole has came out professional and works as a whole from the Documentary, radio trailer and the print advert. They work togther becasue the radio trailer is clips from the documentary with a voice over so this teasers the audience and the print advert is bold and stand out and makes you want to watch the promgramme.

My print advert has came out looking professional as the one above.

Below is my Radio Trailer and a Radio Trailer for a documentary on channel 4 (Special Needs Pets)

Below is the voice over that went over are documentary.

Evaluation 1

Evaluation 1 outline

In what ways does your product use, develop of challenge forms and conventions of real media Product Conventions

Framing of interviews

Graphics

Narrative structure

Cutaways + editing so questions are not heard

Voiceover/Narration

Music

Archive Material

Make an email to the music company

Screen Grabs of my documentary and next to it will be a documentary from YouTube next to my documentary and talk about comparing them. Do it for camera work Mise-en-scene and editing

Variety of methods including words images, video and audio
In what ways does your product use develop or challenge forms and conventions of real media products.

I product that I produced, looks like a professional media product because I followed all the codes and conventions of a documentary, radio trailer and a print advertisement. When researching into doing theses areas, we seen what goes into each product and how areas could have the same results.
The documentary is approximately 4mins 45 secs, but we have about 60 mins of film that went into the process.
We thought about everything when doing the interviews, like the framing when they are on the right hand side of the camera, and the graphics on the left, explaining who the person is, when interviewing them. Others things like cutaways had to be connected to the topic at hand, and when we interview a drag queen we had cutaways like him dancing in a club when talking about his job. The voice over and narration was very important and anchored what the programme was about by talking, and putting it in at the right time with low key volume of the latest music made it look professional and also connected with our target audience.
The editing on the documentary was the hardest part I thought, because you had to think about everything from when the cutaways were put in to which interview to put in at that time. I also emailed the music companies asking if I can use there music in my programme.

Here below is a print screen of the email I sent to the music company Columbia records.

When putting together my interviews I look on YouTube and searched other documentaries to see if mine looked as professional as the ones the public see on TV.

Below is a print screen of an interview of documentary called the falling man and my documentary.

When putting together my interviews I look on YouTube and searched other documentaries to see if mine looked as professional as the ones the public see on TV.
Below is a print screen of an interview of documentary called the falling man and my documentary.
My print advertisement was the same I researched different adverts for documentaries on channel 4 and other documentaries world wide and, when creating the print advert I followed the codes and conventions and by doing this it came out better and for professional. Below you can see my advert and a channel 4 documentary to show how both look professional and creative.

As you can see the writing is in the same place and the channel 4 sign is also in the same place, compared to a professional documentary, I think it looks very well done and looks professional too.

Radio Ad

This is the Radio trailer, we used clips from are documentary to create the radio trailer.

The background music is lady Gaga poker face which is also in the documentary as background music, so there is a connection between the documentary and the radio trailer. Also below is a radio trailer for a real documentary, I have put them both on here to show you how professional our radio trailer is.

Print Ad

The print advertisment was the easy part of the whole production, but we needed it to be a strong image and push the boundries of the mind for people when looking at it. We needed it eye catching and at the start we were coming up with good ideas but nothing that stood out. Then we came up with the idea of a face, half man and half women, this freaky image would represent both sex's that were make-up. Here below is a drawing of the print advert.

When knowing what we were aiming for, we got out models and started the photoshoot, below you can see the two models getting ready.

After getting them ready we started to shoot, we took about 10 pictures for each model and then after shooting we found the pictures we needed.

All we had to do from them was use photoshop to cut there face in half and join each side up, that was the most hardest part because there faces didn't join up like we thought so there was alot of retouching and alot of resizing, that we had to do.

Here are both the pictures we used for the print advert.

Then when putting a background in the bakc of the joining faces, and the channel 4 logo, with the solgan and the day and time the show was one, the print advertisment was done.

Below is the print adveristment for the documentary.

Interviews

These are the questions we asked in our interviews and some pictures of us conducting the interviews.
Below:

Interview Questions

Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?

Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?

Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?

Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?

Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?

Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?

The pictures below are some of the pictures we took when conducting the interviews, they show the surroundings on the set we made and to show that we followed the codes and conventions of the documentary genre.

This was the start of the interview with the drag queen. This was gathering footage for cutaways before the interview started.

Editing

The Editing was the hardest part because when getting all your video clips, you had to edited them and put them in an order.
Use Adobe Premiere was easy, it allows you to put yours video or image on the screen, edit it and put sound over or under the visual.
Here are some screen grabs.

Below are two videos. The 1st is a clip of the documentary, with footage, cutaways and the voice over on top, with music in the background. This is what is looks and sounds like when finished.

The 2nd video is the drag queen interview, where there is Actuality footage on top of the interview.

Filming

When filming we took pictures so we could show the mise-en-scene and enviroment and also we took pictures to show that we set out like a professional documentary.

We drawed are interviews first and made questions for them so we were perpared.
Below is a list of question for interview with a drag queen and also with Nicole the girl we used in our documentary and also with the public for the opening scenes. We also have them for a boy and make up artist but we never got time to interview them.

Interview Questions

Interviews with public for montage.
What make-up could you not live without?
Do you always wear make-up?
Would you leave the house without make-up?
What’s your favourite item of make-up?

Interview with make-up artist.
Tell me about your job.
How long have you been a make-up artist for?
What made you want to be a make-up artist?
What make-up do you always wear and why?
What are the best tips you have learnt about make-up?
On average how many people do you make-over a day?
What’s the most popular product?
Do you make-over more girls or boys?
Why do you think people have make-overs?

Interview with a male and female who wear make-up.
Why do you wear make-up?
What make-up could you not live without and why?
What make-up do you wear?
How much do you spend a month on make-up?
When do you wear make-up?
Would you go out without it, if not why?
What do you think of males who wear make-up?
Do you enjoy wearing it and why?

Public Interviews.
What do you think of boys wearing make-up?
What is your opinion of drag queens?
Do you think it’s acceptable for males to wear make-up?

Drag Queen Interview.
Tell me about your job as a drag queen?
Do you wear make-up everyday?
What makes you want to do your job?
How long does it take you to get ready?
When did you first dress as a woman, and why?
Do you still dress up outside your career?
Many people view males who dress up as drag queens as gay, what do you think about this?
Have you got a partner, if so do they mind you dressing up?
How long does it take you to get ready?
Where do you buy your make-up?
Do you wear male or female make-up?
What makes you want to dress up?

Interview with public in a drag club.
Do you mind drag queens being in the same club as you, if not do you talk to them?
What do you think of drag queens?
Do you think it’s good that drag queens have a place to go where they can be themselves?

Below are some drawings of the documentary and the interviews and filming:
























































The pictures below are the real pictures from when we where filming: The pictures are from the interviews and also the cutaways shot we filmed.

These are pictures from when we were filming the open titles.

Below is a a clip from the documentary and this shows us using a tracking shot and a panning shot, to show loads of make up and where we were located.

We also shot a boy putting on make up before going out and we used close ups and long shots, to show an arange of footage during the filming:

The videos above are clips taken from the documentary to show you the filming and the different camera anglee we used.

Formal Proposal/Running Order

Formal Proposal

Topic- Make-Up.

Type of Documentary- Mixed

Style of Documentary- Informal, informative and entertaining.

Scheduling- Channel 4, Wednesday 8 pm.

Target Audience- 14-25

Primary Research- Questionnaires, interviewees, locations for filming (Liverpool) and props/make-up items.

Secondary Research- Music, archive material, footage of drag queens, someone having a make-over, extracts of celebrities, magazine articles and advertisements.

Narrative Structure- Open, single strand and non-linear.

Outline of Content- Interviews with drag queens, celebrities, public and make-up artists. Archive material- footage of drag queens, people buying make-up, someone having a make-over, male celebrities getting ready backstage. Shots of make-up shops, Liverpool, public buying products, establishing shots.

Resource Requirements- Tripod, computer with Adobe Premier and Photoshop, digital video camera and voice recorder.

Running Order

Montage of different people saying what they think about make-up and naming their favourite type of make-up.	20 secs
Opening titles.	20 secs
Establishing shots of Liverpool and shots of people walking in and out of make-up shops. Voiceover introduces topic and mentions statistics on make-up from our audience research questionnaires.	20 secs
Interview with make-up artist about how many people have make-over’s and why.	30 secs
Footage of the make-up artist doing a make-over.	30 secs
Shots of make-up shops and people buying make-up. Voiceover revealing how many boys would wear make-up.	10 secs
Interview with a boy who wears make-up and a girl.	30 secs
Interviews with members of the public asking what they think of boys wearing make-up and drag queens. Stop male members of public to see if they would put make-up on.	40 secs
Actuality footage of drag queens in night clubs.	20 secs
Interview with a drag queen whilst applying make-up ready for a night out.	1 min
Archive material- low pan and zoom on male make-up companies emails with voice over reading parts of the emails out as to why male make-up lines have been created and why men buy the make-up.	20 secs
Montage of images of make-up and culture.	20 secs
Actuality footage of foreign countries and their cultures and make-up- clips of their dancing, theatre, religious practices and anything related with make-up.	2 mins
Interview with a make-up artist from India about what make-up means to them and why they wear it.	2 mins
Shots of theatre and acting industry including close-ups of faces with stage make-up on. Voiceover talking about make-up within the theatre industry.	20 secs
Interview with stage make-up director about how make-up helps the theatre industry and whether males are reluctant to wear make-up.	2 mins
Archive clip of theatre production play were make-up is used to portray characters, ends on an extreme close-up of face with make-up and fades out.	30 secs
Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up.	5 secs
Advert Break	3 mins
Close-up of boy with mask on and he removes mask to reveal his face which is covered in dramatic make-up.	5 secs
Slow pan and zoom of archive material (magazines and articles of fashion industry). Voiceover introduces topic about the fashion industry and why make-up is so important within it.	2min
Interview with fashion designer about why they want their models to wear make-up.	2 min
Archive clip of models on the catwalk with close-ups of models faces.	30 secs
Interview with fashion make-up artist about the demand for make-up within the fashion industry.	2 min
Archive material of someone airbrushing a picture of a model. Voiceover talking about the importance of make-up and airbrushing.	30 sces
Archive clips of the results of animal testing. Voiceover introducing the topic and the effects of animal testing.	40 secs
Interview with make-up company that uses animal testing about why they use animals and if it affects their sales.	1 min 30
Interview with Body Shop manager about why they don’t animal test and if their sales increased when they stopped it.	1 min
Interview with members of the public about what they think of animal testing and whether they would wear make-up brands if they animal test.	1 min
Closing credits superimposed over the title written in lipstick over a mirror.	30 secs

Ideas for Documentary/Documentary Content

When we got put into our groups we made a mind map of all the different topics we could use for our documentary.

Below is the mind map we created:

We went through all the different topics and After we all decided on the topic of make up. We all thought that this topic would have so many areas that we could show and look upon. We also mad a mind map on the topic of make up.

Below is the mind map on make up.

Below is also a mood bored about make up, it is just some images that represent the world of make- up.

Then we started to think what would be the aim of the documentary, and we came up with the concept of boys that wear make up and people who could'nt live without make up and then decided who we were going to interview and what we were going to ask them.

We came up with the idea to interview a boy that wears make up, a girl that wears make up, some one whohas to wear make up for there life style and a make up artist.

We could not get the make up artist in the end but we emailed 2 make up lines for men to see if they could give us any background information about there product.

Below are the two make up companies and there emails.

Taxi for Deanne - Guyliner‏
From:
Jane (janetaxi@btinternet.com)

You may not know this sender.Mark as safeMark as junk
Sent:
04 October 2009 23:20:29
To:
d.hopefowler@hotmail.com
Hi Deanne,

Thanks for your email.
What follows is a brief summary of how Taxi London developed and launched ‘guyliner’ and ‘manscara’.
Our initial aim was to launch a female cosmetics range developing products to fit the brand name Taxi and the strap line ‘makeup on the move’, once established to then develop a complimentary capsule range of male products.
We had already accessed and sourced formulations which suited male skins, it was time to commit ourselves and press the green light to put ‘guyliner’ and ‘manscara’ into production.
The launch was pretty amazing, the phone never stopped ringing and in the first couple of weeks we conducted around 20 Radio interviews including BBC Radio 2 and 5Live, appeared on breakfast TV and CBS NY and featured (and still featuring) in many magazines and newspapers.
Not all the articles or interviews were complimentary, the products we were launching were complimentary products, when used correctly ‘guyliner’ can make eyes look larger, ‘manscara’ can tame eyebrows and give texture to eyelashes. It has been difficult to convince journalists/ interviewers that male makeup was fast becoming main stream, sitting alongside male moisturisers and other grooming products.

The products are selling well on the website and we are constantly receiving export enquiries which we are currently following up.

Hope this helps a little and happy to reply to any further questions.
Warm Regards
Jane Williamson Director Taxi Cosmetics (London) Limited
Email: info@taxicosmetics.com
Phone: +44(0) 01271 866117
Mobile: 07733174092
Main Office: The Barn, Town Estate, West Down, Devon. EX34 8NH
Website http://www.taxicosmetics.com/
Registered No. 05152344 VAT No. 840945516
Registered Office:
Ashton Accounting, 11 Northfield Road, Ilfracombe, Devon

With getting these emails it gave us more information on male make up lines.

We also decided to interview a drag queen for someone who has to wear make up in there job and life style. Below is miss disney dickson.