Evaluation 2

Evaluation 2 outline

How effective is the combination of yourmain product and ancilliary tasks?

How is Coherence created across the package?

Video + Trailer + Print Advert

Title: The title is a strong bold title for the documentary

Channel + Scheduling: Channel 4 is the home to many documentaries and the scheduling is mid week, so no one has to wait till the weekend to watch the documentary.

Voice Over in production + Advert Slogan: The voice are was a young man, which fitted in well because are target audience was teenagers.
And the slogan “Can you face facts” Plays on the word face, what you put make up on and facts as meaning it is supplying you facts.

Extracts from the programme in the trailer and key images in the print advert:
The whole Radio trailer was made up of clips from the documentary, but the images on the image on the print advert was created for just the print advert and not to be shown in the documentary.

Style- Address the audience: Through are audience feedback we found out that it does connect with are target audience, because of the information and the music.

Appeal to the audience (When and where would the trailer be played and the advert placed)
The Radio trailer would be played on all Radio channels, from juice FM to Rock FM, and Radio city because in research it shows that a younger audience listen to these radio stations.
The print advert would be shown on bill boards and in news papers and magazines, because of the shape it can go on bill boards and on the right hand side of newspapers and magazines.

The News papers the Print advert would be shown in are:
The Daily sun
News of the world
Liverpool Echo
Telegraph
Guardian

The production as a whole has came out professional and works as a whole from the Documentary, radio trailer and the print advert. They work togther becasue the radio trailer is clips from the documentary with a voice over so this teasers the audience and the print advert is bold and stand out and makes you want to watch the promgramme.

My print advert has came out looking professional as the one above.

Below is my Radio Trailer and a Radio Trailer for a documentary on channel 4 (Special Needs Pets)

Below is the voice over that went over are documentary.